The Denim Dilemma: A Jean-ius Solution

Craig Sidell
3 min readAug 7, 2023

Ah, blue jeans — the ultimate fashion staple. They’re comfortable, versatile, and they go with everything. But have you ever stopped to think about the absurdity of denim? It’s like we’ve all agreed to wear the same fabric, in the same shade, in the same cut, for decades on end. So let’s take a moment to laugh at ourselves, and perhaps even find some deeper meaning in our love of blue jeans.

First of all, let’s talk about the name. “Blue jeans” sounds like the name of a depressed Smurf. And speaking of Smurfs, have you ever noticed how many blue jean puns there…

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Craig Sidell

Craig Sidell grew up in Beantown, attended college in the City of Brotherly Love and currently resides in the Big Apple with his amazing wife and children.